4 Simple Ways to Promote Your Business Every Day

Running a business in high school can feel like juggling a million things at once. A tried and true way to set yourself up for success is to focus on promoting your business consistently. It’s how you attract customers and start building a brand people recognize. In this article, we’ll break down four simple and realistic things you can do every day to get your business out there and keep it growing—without adding too much to your plate.

1. Write Blog Posts to Share Your Expertise

Writing articles about your business is a fantastic way to show people you know your stuff and amplify your online presence. Every blog post helps build a loyal audience and makes your brand more recognizable. If you’re just starting out, try making it a habit to work on a blog post a little each day; research one day, write the next, edit another, and then post it. It’s a structured way to stay consistent without feeling overwhelmed.

Your blog topics can be anything from how-to guides to lessons you’ve learned as a young entrepreneur. And don’t worry about fancy tools—Google Docs is perfect for drafting, and you can share your posts on platforms like Medium or LinkedIn. Little by little, this effort can make a huge difference.

2. Create Videos (Short and Long-Form)

People love getting a glimpse of the personality and authenticity behind a business, and video creation is one of the best ways to make that happen. Whether short or long, video content helps you connect with your audience and build trust.

• Short videos: Post quick tips, product demos, or a fun “day in the life” clip using something like Instagram Reels.
• Long videos: Share tutorials or deeper content on YouTube, like “How I Started My T-Shirt Business in High School.”

Videos let people see who you are, making your brand feel more relatable. When your audience feels that connection, they’re more likely to stick with you and your business.

3. Use Low-Cost Advertising Platforms

Platforms like Facebook Ads or Google Ads are great for starting small—you can run a campaign for as little as $1 a day. These tools help you reach specific audiences, making it easier to find customers. Your ads can show up as sponsored posts while people scroll social media or as search results when someone looks up keywords related to your business. For example, if you run a pet-sitting business, you can target families with pets in your local area to connect with people who actually need your services.

To make your ads stand out, try using free tools like Canva to design fun, eye-catching graphics. Play around with different ad styles, like short video ads or carousel ads that let you showcase multiple images or videos in one post. You can easily fund this with a part-time job or by reinvesting earnings from your business.

4. Cold Pitch Your Way to Success

Email is a great way to connect with potential customers. Pitching to local businesses or individuals who might need your product or service can make a big difference. For example, if you’re a web designer, you could email a small business in your area with something like, “I noticed your site hasn’t been updated recently. I’d love to help give it a fresh look.” Just tweak the message to fit your product or service, and keep it personal and relevant.

Try sending one cold pitch email a day. It might take a little time to get a response, but it’s worth it. One “yes” can open the door to exciting new opportunities.

Next Steps

When it comes to promoting your business, pick one thing from the list above and stick with it. If you decide to focus on blogging, challenge yourself to work on it every day for the next 30 days without skipping. Staying consistent increases your confidence and helps create new opportunities. Even if you only spend 10 minutes a day, those small, daily efforts can really add up!

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